Starwood Hotels鈥?Largest Brand Initiates a Strategic Worldwide Expansion Adding Roughly 50 Hotels and more than 20,000 Guestrooms in the Next Three Years
Brand will Nearly Double Footprint in China - 24 New Hotels in Pipeline
WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today that its global powerhouse, Sheraton Hotels & Resorts, is increasing its worldwide footprint through a strategic expansion that will add approximately 50 new hotels and over 20,000 rooms to the brand over the next three years.
Starwood and its partners are investing more than $4 billion in new hotel openings across four continents 鈥?a development effort that follows the recent three-year, multi-billion dollar revitalization of its iconic brand and guest experience. As Starwood鈥檚 largest and most global brand, Sheraton currently boasts more than 400 hotels in 70 countries with 92% global awareness among business travelers 鈥?the highest of any paper bag printing hotel brand in the world.
Beginning in 2010, the brand will open roughly 50 new hotels over three years in 15 countries, including the United States, Colombia, India, Russia, Slovakia, Taiwan and Vietnam. Sheraton 鈥?the largest international upper-upscale hotel brand in China - will nearly double its footprint in the country with the addition of 28 stunning new properties, including the Sheraton Shanghai Hong Kou Hotel, Sheraton Qingdao and Sheraton Huadu Resort , bringing its total number of hotels there to 50. The brand will also add 10 new resorts to its renowned portfolio, expand its footprint in New York City with new properties in Brooklyn and Manhattan鈥檚 Tribeca neighborhood and open several new convention hotels.
鈥淟ooking ahead, we continue to grow the Sheraton brand鈥檚 already robust presence globally by working with our proven development partners to ensure we have best-in-class properties wherever our guests want to travel,鈥?said Simon Turner, President of Global Development for Starwood. 鈥淚ncreasingly, we are seeing demand and growth opportunities for new hotels in fast-growing international markets like China and India. In addition, as transaction activity increases in more mature markets throughout North America and Europe we expect to see a number of high quality conversion opportunities to be realized, especially in light of the successful completion of the brand鈥檚 global revitalization.鈥?
As the economy rebounds, the hotel industry is gearing up for a significant influx of new international travelers from emerging markets. By 2015, 400 million Chinese and Indians will have sufficient incomes to travel replica rolex abroad 鈥?for perspective that is seven times the number of international travelers who visited the United States last year. 1 That bodes well for Sheraton, which has a reputation as the leading hotel brand in international markets.
鈥淥ver the past three years, Sheraton has successfully revitalized one of the hotel industry鈥檚 most iconic brands and now we鈥檙e sustaining the momentum with an ambitious worldwide expansion,鈥?said Hoyt H. Harper II, Senior Vice President for Sheraton Hotels and Resorts. 鈥淪heraton has historically been one of the first Western hotels to enter developing markets and when travelers from China and other emerging markets increase thei
Other articles:
http://mywatches.digital-bangla.net/2010/02/19/sorry-chaps-but-shoes-are-sex-2/
http://www.ibforce.com/Tripling-of-China-Health-Care.html
http://www.dcnk.net/My-solesearching-nightmare.html
http://www.blog.sangtao.net.vn/blog.php?user=mywatches¬e=154
http://www.yaaluwo.com/blog.php?user=121&blogentry_id=122